Charity and I don’t have cable, never have. Growing up, I never did either. I guess that puts me in the minority. Add to that that at different portions during my life there was no television and that we don’t receive television reception at our current home (or our previous apartment) and you can see why I’m mentioning Blockbuster.
I’ve never been a big fan of scheduled television. Its always bothered me to have to break up my schedule to fit the television network’s demands and I’ve always been frustrated by their decision to put the sort of shows I enjoy (generally, commercially unsuccessful) on at times that are inconvenient for me. I’m a much bigger fan of on-demand entertainment. Perhaps this is partially from my generation - a generation which is used to instant gratification. In any case, while instant gratification seems bad, I don’t think that receiving what one wants or receiving it instantly are necessarily bad - rather it is how we utilize what we have that determines its affect on us.
But enough philosophical wandering. One company which I think deserves some accolades for innovation and offering a great product is Blockbuster. Blockbuster was traditionally brick-and-mortar VHS and DVD rental stores. However, recently as Netflix gave them significant competition through their mail delivery system, Blockbuster decided to pursue the same system - and succeeded only in being extremely unprofitable. Recently, however, they have revised their system to allow them to become a strong competitor.
Let’s talk a little bit about Blockbuster. Blockbuster has more than 2,600 stores throughout the United States and can be considered the DVD/VHS equivalent McDonalds. They and Hollywood Video have all but eliminated the mom and pop competition by offering wider selection and lower prices. Unfortunately, this didn’t prevent them from having several significant downsides including: (a) still rather high prices, (b) publicly visible content inappropriate for children, and (c) inconvenience of traveling to and from a store to get a movie to watch.
Then Netflix came onto the scene. Netflix offered individuals unlimited DVD rentals sent to their home for a low monthly fee. For anyone who was a regular movie watcher - it was a no brainer. Eventually, Blockbuster realized they were losing their battle against Netflix and went online as well. We already talked about that a bit - so lets talk about where they are at now and what they offer.
Blockbuster now offers a plan very similar to Netflix. You create a queue of movies you want to see and Blockbuster sends them to you at your subscription rate (e.g. three at a time, two at a time, one at a time). When you are done with a movie you send it back in its post-paid envelope and a day or two later receive your next movie. Because they have distribution centers all over the United States their delivery method is pretty fast (within 1-3 days).
Select from over 75,000 titles - movies, documentaries, or television series. Okay, so far we have a direct competitor with Netflix. So what makes them better? Simple. Those DVDs you receive in the mail. Take them to any local Blockbuster store and return them for free rentals in-store - no hassle. This is a humongous boon.
Personally, I am an impulse viewer. What I put on my queue five months ago may no longer interest me - in fact what I put on my queue a day ago may not interest me. Being able to take this film in and exchange it for something I am interested in is a great boon. There was also the dilemma of having to wait for new movies to arrive once I sent out the ones I’d watched. No more! Now, I can take them to the store and get new movies while I wait for the next three to come (they are sent at the same time I return the films to the local Blockbuster store).
Blockbuster offers a number of different plans - which I think can be great, especially as a money-saving alternative to cable. Their most expensive plan clocks in at just under
$20/mo. (still significantly cheaper than cable) and allows you to receive 3 DVD’s at a time and trade those DVD’s in locally. It also gives you one additional coupon for a free DVD or game at a local Blockbuster.
Some might complain that that means they have to wait an entire year for the newest season of their favorite show to be released. True. But one could purchase it off iTunes and still end up at the better end cash-wise compared to cable, or watch it online for free through one of the many networks that are currently offering many of their shows with advertising support (e.g. ABC, CBS, NBC, FOX).
For those who are considering getting a Blockbuster subscription but dread the thought of that every empty queue. Here are a few recommendations from my favorite movies to get you started: Life is Beautiful (PG-13), Hotel Rwanda (PG-13), Princess Bridge (PG), Lord of the Rings Trilogy (PG-13), Monsters Inc. (G), The Incredibles (PG), Passion of the Christ (R), Luther (PG-13), Mercy Streets (PG-13), Napoleon Dynamite (PG), Amazing Grace (PG), Remember the Titans (PG), We Were Soldiers (R), King Kong (PG-13), The Second Chance (PG-13), Gettysburg (PG), The Alamo (PG-13), Batman Begins (PG-13), Because of Winn-Dixie (PG), Hoodwinked (G). For television shows you might want to check out Joan of Arcadia (canceled after two seasons) or Jericho (canceled after one season, but revived by fan pressure). For those concerned about the content of the movies/television they watch consider purchasing a ClearPlay DVD player and/or reading the reviews at Screen It!
Finally, it is worth noting that Blockbuster recently purchased Movielink - an on-demand download movie service. This is probably a direct response to Netflix which recently began offering on-demand movie downloads to its customer base. Both of these services are still in their infancy - offering several thousand films as compared to the tens of thousands each service can offer through physical media, but I expect to see Blockbuster began packaging Movielink services with the Total Access package sometime in the near future and for the quantity of titles available from both Blockbuster and Netflix to steadily increase with time till this whole mail thing phases out for on-demand downloads.